Los Angeles Baked Goods Made A Little Extra.

Cookies, Babka, SweetBuns, and seasonal drops made for the people who like their sweets big, rich, and worth talking about.
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Big Cookies. Soft Centers. No Small Energy.

Loaded with chocolate, finished with flaky salt, and baked just enough to keep things interesting.
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Find Your Sweet Thing

From stacked dessert bars to twisted babka and big, chewy cookies—there’s something here for every kind of sweet tooth.
Cookies
Big, chewy, loaded, and never forgettable.

Cookies

Babka
Twisted, layered, and made for tearing into.

Babka

SweetBuns
Soft, swirled, and seriously sweet.

SweetBuns

NEED SOMETHING SPECIAL?
Make It a SweetBoy Moment
Celebration cakes, party boxes, custom sweets, and bakery orders made to show up a little extra.
Start a Custom Order

Meet Ben

SweetBoy was born in the first months of the pandemic. Our company started with founder Ben Sidell baking cookies, buns, and cakes for friends, in an effort to spread a little sweetness and indulge people’s dire need for some sense of comfort and community.

Once word got around, he became inudated with orders from people all over LA, and found himself spending half of his days in the kitchen and the other half in the car delivering his goodies.

From the SweetBoy Kitchen

A few recipes, baking notes, and sweet ideas from Ben’s kitchen to yours.

SweetBoy in the Wild

A few nice mentions from people who know a good baked good when they taste one.

LA Magazine

Best of LA 2024: Ben Sidell On His Sweet Success

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Los Angeles Times

24 of the best cookies in L.A. to crush your sweet tooth.

Edible LA

Saltie Girl's SweetBoy: The Supremely Original Baked Goods of Ben Sidell

Sweet Words From Sweet People

The kind of feedback that makes us want to bake another batch immediately.
Michael Smith

“The cookies were somehow crisp, gooey, salty, chocolatey, and completely gone in about five minutes. I should have ordered more.”

Taylor M.

“I brought a SweetBoy cookie box to dinner and suddenly nobody cared about the meal anymore. The SweetBuns were the first thing to disappear.”

Morgan L.

“Everything felt thoughtful, over-the-top in the best way, and actually worth the hype. The babka is unreal.”

Avery P.

“Ordered a custom dessert spread for a birthday and it was the first thing people talked about when they walked in. Beautiful, delicious, and gone by the end of the night.”

Follow along

Two feeds.
One sweet world.

Keep up with Sweetboy’s newest drops, cookies, babka, and cake creations — plus pastry chef Ben Sidell’s behind-the-scenes moments, baking inspiration, and dessert close-ups.