Ben Sidell hails from a family steeped in food and entertainment. An actor by trade, Sidell strived to find his purpose in L.A. After finding himself turning to baking as a form of therapy, the actor-turned-professional baker took a leap of faith and finally found the best of both worlds with the opening of SweetBoy in December 2019. Despite COVID-19 shutting down the country a mere 10 weeks after opening, Sidell continued to work harder than ever, baking and delivering his delicious baked goods (100% solo!) to Angelenos needing to indulge in comfort foods during uncertain times. Best known for its signature SweetBuns—Sidell’s take on cinnamon rolls—chocolate chip cookies and rainbow sugar cookies, each of the delivery-only bakery’s desserts are baked to order.